The story behind Yes Gamba

The designer & the human

Kickstarter branding pack exampleA photo of Paula

The designer

With over a decade of experience in the industry, I have helped businesses of different sizes create memorable and effective brands.

My background in brand strategy, digital marketing, and user-centered visual design has made me a stronger, more versatile designer. I bring the essence of brand DNA into every project, ensuring consistency and a meaningful connection with the audience. My unique perspective drives results and brings value to any project.

A photo of Paula

The human

Born in Colombia and currently living in Portugal, working remotely allows me to be inspired by clients around the world.

During my free time, I like to surround myself with nature and its beauty. I’m also in love with food and the experiences around it. I believe that food is not just a basic need, but also a way to connect with people and cultures.

Brand Experience exampleA photo of Paula

Education

I’ve built a strong foundation in design through:

  • A Bachelor of Arts in Graphic Design from IED Milano, Italy
  • A Master’s Degree in Branding from Elisava, Barcelona
  • Professional certifications in UI/UX and accessibility, a topic I’m passionate about

This diverse background allows me to create clean, beautiful, and effective designs that deliver results and prioritize inclusivity.

Tools

Adobe Creative Suite, Figma, Webflow
Adobe IllustratorAdobe PhotoshopAdobe InDesignAfter EffectsFigmaWebflow

Languages

I’m fluent in English, Portuguese, and Spanish. French and Italian are a little rusty.