Historic pizzeria rebrands with modern identity based on the word "miragem," which means "mirage" in Portuguese. With new pizzerias arriving in the city, it’s important to attract a younger audience so that the tradition continues for many years to come.
Brand Strategy
Graphic Design
Web design
To create a brand identity that would appeal to a younger audience while still respecting the pizzeria's long history and tradition based on the word "miragem".
The new brand identity for Miragem is both modern and stylish, while still retaining a sense of nostalgia for the pizzeria's past. The branding also uses a muted color palette and vintage typography to create a sense of timelessness while still evoking a mirage.
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